NEA pairs findings from its State of AD report with video stories from the community to highlight the data and daily realities of living with eczema

• For Eczema Awareness Month 2026, NEA asks what living with eczema looks like today, drawing on the State of AD to bring national data and personal stories together.
• The State of Atopic Dermatitis Indicator Report and 51 state-level briefs, published Oct. 1, are available at StateofAD.org.
• Video stories from people with eczema and their caregivers share what daily life with the condition is like. Join the conversation with #UnhideEczema.

NOVATO, Calif., Oct. 19, 2026 /PRNewswire/ — Eczema Awareness Month 2026 is underway, and this year’s theme is the State of Eczema. Since Oct. 1, the National Eczema Association (NEA) has been inviting the community to see, share and talk about what living with eczema is like. Throughout October, NEA is asking a question for the more than 31 million Americans living with eczema, and those who care for them: what is it like to live with eczema, and what does it take to get good care?

The theme builds on the State of AD, NEA’s four-year initiative on atopic dermatitis (AD), funded by the Centers for Disease Control and Prevention (CDC). It brings together two kinds of evidence, national data and the experiences of people with eczema, to offer a more complete view of the condition.

The State of AD: data that backs up the experience

On Oct. 1, NEA published its State of Atopic Dermatitis Indicator Report, along with 51 state-level briefs covering all 50 states and Washington, D.C. AD is the most common form of eczema. The report is the first comprehensive national and state-level baseline on AD diagnosis and care, and it points to gaps across the country. The complete report and all state briefs are available at StateofAD.org.

“Eczema Awareness Month is about making sure people feel seen. The State of AD gives us the evidence to show that eczema deserves attention in every state, and the stories our community is sharing show why it matters. Together, they tell the whole story,” said Kristin Belleson, president and CEO of NEA.

Video stories: eczema in their own words

Alongside the data, NEA is sharing video testimonials from people living with eczema and the caregivers who support them. The data shows the scale of the need, and the stories show the people behind it. Watch the stories at EczemaMonth.org.

Ways to take part this October

NEA invites people with eczema, caregivers, health care professionals and partners to join the conversation:

• Watch and share the video stories from the eczema community.
• Explore the State of AD report and your state’s brief at StateofAD.org.
• Use #UnhideEczema on social media to share your own experience.
• Visit EczemaMonth.org for resources, events and more ways to get involved.

NEA thanks all the sponsors and partners who make Eczema Awareness Month possible, including our Platinum Sponsors: AbbVie, all® free clear, LEO Pharma, and Sanofi and Regeneron.

Frequently Asked Questions (FAQ)

Q: What is Eczema Awareness Month?
A: Eczema Awareness Month takes place every October. In 2026, it is centered on the State of Eczema, bringing together national data and personal stories from the eczema community.

Q: What is the State of AD?
A: The State of AD is a four-year initiative funded by the CDC. Its foundation is the State of Atopic Dermatitis Indicator Report and 51 state-level briefs, published Oct. 1, which set a national and state reference baseline on AD care and diagnosed prevalence.

Q: Where can I find the State of AD report?
A: The full report and all state briefs are available at StateofAD.org.

Q: How can I take part in Eczema Awareness Month?
A: Watch and share the stories, explore the report and use #UnhideEczema on social media.

The State of AD project was supported by the Grant or Cooperative Agreement Number 1 NU58DP007726-01-00, funded by the Centers for Disease Control and Prevention (CDC). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the U.S. Department of Health and Human Services.

About the National Eczema Association

Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the more than 31 million Americans living with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, helping patients and caregivers understand their condition, actively engage in their care, find strength in one another and improve their lives. NEA also advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision-making. Learn more: NationalEczema.org

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SOURCE National Eczema Association